Instagram is a very effective marketing platform, both for companies as well as for personal use. Every brand that wants to be successful should try to work on having a strong and looming presence on this platform but it’s not enough to just create a profile. You have to get involved to become successful on Instagram and drive engagement.
Likes, comments, reactions, or sharing of an Instagram post or Story can be considered engagement on Instagram. It measures the percentage of your audience that actively responds to your published content. This will show you which types of content perform best or poorly. You can then refine, enhance or diversify your Instagram posts to match your goals.
Are you one of those who want to increase engagement on Instagram but don’t know how to go about it? Below, we’ve listed 5 pro tips that you can use to increase engagement on Instagram.
Create More Content
Commenting, sharing, and saving have become very popular and essential on Instagram.
If you’re wondering how to get people to share your content on Instagram, you must first create valuable content that is so good that your followers actually want to share the post with their followers, especially in Stories or by direct messaging their contacts.
One of the best ways to increase your engagement rate on Instagram is to create content that gets your followers to click the Save icon.
To make your followers save your content, it’s important to create content that is educational, informative, and relevant. Usually, the so-called carousel posts help to get more people to save a post. If you create a carousel post offering certain tips or suggestions on how to use your product or service, for example, followers will want to come back to learn more about it.
Write Longer Captions
The captions on Instagram posts are getting longer and longer. Pictures and videos are essential, but the captions are equally important.
That’s because the story you tell is as relevant as the photos and videos you share; it provides context, adds personality, and can even inspire your followers to act. Especially if you use a CTA (Call to action).
A couple of years ago, keywords and SEO became just as important on Instagram as on Google. A higher level of engagement not only means that your content is accepted by the users, but also that you get even more visibility on Instagram.
With longer captions, users will stay longer on your post – which the Instagram algorithm likes.
The more engagement a post gets, the more likely it will appear in the Explore Page or higher up in your followers’ feeds. So, writing longer captions can help you not only build a deeper relationship with your followers but also create a better ROI on your posts.
Publish Reels or Instagram Videos
By adding more content in video formats, you will likely increase engagement on Instagram. Use Reels or Instagram Videos, which you then publish in your feed. As Reels were introduced, users got a new way to get exposure and reach. With the help of Reels, you can create multi-clip videos by using sounds, different effects, and tools to make them appealing.
By uploading them to your feed, they can be shared with your followers. If your account is public, they can even be displayed on the Explore page, which has a dedicated new space to showcase popular Reels.
Q&A Sessions and Quizzes
When it comes to increasing engagement on Instagram, nothing beats a well-executed Q&A session on Stories. It’s a perfect way for your followers to get to know you and the brand better while asking questions about your products or services.
Using Instagram quiz stickers on your Stories is another great option to increase engagement on the platform. When one of your followers votes on the quiz, they can see the results of the voting and whether they answered correctly. You, on the other hand, can see how many responded to the different options and how each follower responded.
Test and Analyze Regularly
As with everything else, you must test and analyze new content regularly as this allows you to improve your content strategies. Although it may be difficult to know where to start, you can start by testing new content types such as memes, quotes, mini-infographics, etc. You can also experiment with longer or shorter videos on Instagram Stories or Reels and then analyze the results.
If you want to see your Instagram engagement improve this year, focus on your content, write longer captions, and publish more video content. This way, you’ll slowly but surely promote your Instagram to increase your engagement rate.