In today’s date and time, having a presence on the internet is of utmost essential. Not having one is equivalent to being absent. No matter what they sell, every business has an online shop to connect with their customers. Even B2B organizations have an online presence.
This helps them optimize business opportunities and connect to an audience beyond geographical restrictions. It opens up many chances to expand your business more than you can imagine. But the internet can be a scary place because of its sheer magnitude. There are millions of businesses selling the same thing as you. So, what makes you special?
Just having a promising business is not enough to have a great online presence too. You have to know how to bring an audience to your platform and, more importantly, how to hold their attention. Your online visibility can make or break your business. That is why you need to invest time and perhaps money into shaping it. But if you are wondering where to start, this article gives you a few great ways to increase your online visibility.
The internet has a defined set of grammar, and like to excel in any language, you have to know its grammar; for the internet, you have to learn SEO to optimize the opportunity that the internet gives you.
SEO is Search Engine Optimization. Any content that you upload on the internet is classified by the search engines in terms of readability, keywords, meta title, title, and multiple other such things. There are many technical details, and it is for the best that you take the help of platforms like StudioHawk SEO Agency to optimize your website.
Optimizing your website for the search engine would mean creating your website so that the search engine brings your website to the first page of the google search engine page rank. The higher you rank, the more chances of people landing on your page. An average person never goes beyond the first page. So, the competition is stiff, but the better your SEO score, the more you are ahead in the game.
Connecting to your audience
People landing on your page is not enough. You have to get them to stay for as long as possible. One of the ways to not do it is by increasing the length of the content on your website.
People on the internet have a very short span of attention. So no matter how interesting your content is, there is only so long you can use that to hold their attention. Instead, make the use of grasping multimedia like video or podcast to hold them on your website. The more people stay on your website, the more visibility your website will get.
Reduce bounce rate
Bounce rate is the rate at which people exit your website after entering your website. On average, people stay only for a few seconds on each website. You aim to increase this and not decrease.
Reasons for the decrease could be several, but the avoidable ones include not shoving push-up notifications on their face as soon as they enter. Keep the critical content in the beginning. Don’t let the audience look for it.
Get them to keep coming back
Like in any offline or online business, it is very important to have long-term customers who keep coming back. On online platforms, these are the people who keep visiting your website. But how do you get them to keep coming back?
This can be done by connecting them over emails through subscriptions, newsletters, etc. You ask for their email id and interest them in the further notification of offers and discounts through email. Connecting through social media is also a great way to get people to keep coming back to your website. This way, the audience is constantly reminded of your presence.
It is not immoral to have paid audience on the internet. It is essential. Having an inorganic audience – an audience that comes from paid advertisements is as essential as an organic audience – people that come to your website because of your SERP – Search Engine Page Rank.
You can get your ad to appear on various platforms by paying a customized fee. This will help bring a newer audience to your website.