YouTube is ranked one of the most popular websites in the world. Commanding slightly over 2.24 Billion users worldwide, it is no doubt that YouTube is one of the most sought social media platforms for content creators.
Whether you are a new artist struggling to penetrate the market or a new business that intends to promote products online, YouTube comes with great features that you can leverage to grow your brand.
Unlike other platforms that mainly feature text and photo content, YouTube is heavy on video content. This builds a personal connection with the audience resulting in a strong customer relationship with the target market. In return, you are likely to get more loyal and return customers who can eventually become your brand ambassadors.
Besides earning money from videos, you can leverage YouTube’s massive number of users to not only expand the scope of your audience but also market your products. The good news is that you don’t have to pay any amount to use YouTube.All you need is to create a channel and start uploading your creative and marketing videos.
More importantly, you can use YouTube to drive traffic to your website and other social media platforms. Remember, the more views you have on your channel the more traffic you can get for your website.
In this article, we explore some of the key elements you should focus on when creating a new YouTube channel.
1. Know Your Audience
When creating a YouTube channel, it is important to research to understand your audience’s persona. Such includes interests, behaviour, location, and what excites them. Once you have a clear picture of what your audience likes, you can start creating content that resonates with them.
That way, you not only increase the potential of getting views for your YouTube videos but also spark excitement from the audience with less effort. Additionally, understanding your audience informs the type of topics that you can churn out through your channel.
2. Choose a niche
Once you have known your audience, you can choose a niche that best suits them. However, you should choose a niche that you can handle comfortably without running short of ideas. As such, it is important to choose a niche that you find interesting.
For example, if you are a fan of fashion, you can create content that is in line with fashion. Either way, you should venture into creating video content in a niche that you find exciting. The more exciting the niche the more interesting and creative you can be with the content creation process.
3. Get The Right Equipment
Unlike Tiktok which thrives on raw content, the quality of content posted on YouTube should be of high quality. Even though starters may find it challenging to acquire better video shooting equipment, the quality of videos you upload on YouTube plays a critical role in your success.
Remember YouTube has tons of content creators competing for the same audience. To have an edge over other YouTubers, the quality of content that you produce counts. In that regard, it is a good idea to invest time in producing quality videos for your audience.
4. Set Goals
Just like any other business, setting goals for yourself plays a significant role in your YouTube growth strategy. Note down what you intend to achieve within specific timelines and evaluate the progress as you move forward.
For example, you can aim to upload around 10-15 videos every month. While consistency is key, the quality of videos you share goes a long way in appealing to the target audience. Regardless of how passionate you are about your niche, uploading poorly produced videos may receive a backlash from the target audience.
When you upload high-quality videos, people are likely to perceive you as a credible content creator which makes it easy for them to share your content with their friends. This not only increases the potential of content going viral but also getting more views.
5. Adopt a Template for Your videos
When producing videos, it is important to identify a uniform trend that will help the target audience distinguish you from other users. In this case, you should adopt a show formula that becomes a template for all your videos.
For example, a good video requires a strong hooker, an introduction that ropes viewers in as well as a teaser. Additionally, you should figure out how to include a call to action button that encourages people to subscribe.
While adjusting to a particular show formula may be challenging at the start, it will evolve gradually throughout the journey until it becomes clear to viewers. As rough and random as your videos may be, there should always be a structure and story behind your video.
6. YouTube Verification
Even though it doesn’t cost you a coin in creating a YouTube channel, you should think about verifying your account. Once you verify your YouTube account, you can access advanced features like custom thumbnails.
Similar to a book cover, thumbnails sell your videos to potential viewers. An eye-catching attractive thumbnail makes your video attractive, increasing the potential of viewers clicking through your videos. Comparatively, videos that have a thumbnail are more appealing compared to those that do not have thumbnails. Generally, custom thumbnails are images created by a content creator to attract attention to a video.
Typically, a Verified YouTube channel distinguishes you from the rest of the channels with similar names since it shows that your channel is authentic. Therefore it is important to verify your YouTube channel since it improves your account security.
If you want to build the credibility of your YouTube channel, then verification is a good idea. All you need is to receive a verification code via your mobile phone to have your channel verified.
7. Medium of Promotion
When creating a YouTube channel, it is also important to think about the most suitable medium that you will use to promote your channel. Just like any other business, promotion is key in pushing your YouTube channel through the noise.
The bottom line is that online promotion takes time to yield results. Depending on your approach and consistency, it may take a considerable amount of effort and time to gain popularity. For example, you can promote your YouTube channel on forums, partner with established influencers, or cross-promote your channel on various social media platforms.
Monetization is a key factor that every new YouTuber can think about when venturing into the content creation industry. While making money through YouTube may be challenging for some, you can easily generate income even when you are just starting.
Running a Youtube channel is similar to starting a new business. In that regard, you need to put more effort into marketing and advertising to push your channel through other players in the market. The speed at which you can outwit your competitors heavily relies on how consistent and creative you are.
The more creative and consistent you are the higher the chances you can cut through the noise and edge out other players. You simply have to remain focused and choose the right promotion channels to become popular.
You can achieve success with your YouTube channel only if you learn the ropes and get it right from the beginning. Do not explore a niche you aren’t familiar with. That will not only make it challenging for you to penetrate the market but also appeal to the target audience.
The more familiar you are with a niche the more effective you can churn out content that resonates with the target audience. It should never be trial and error since that may not be sustainable.