Social Media – you probably use different types of social media platforms every day, such as Facebook, Instagram, Twitter, and others, to gather information and communicate with your family members, friends, or colleagues.
But do you know that you can use these platforms for other purposes as well?
Do you have a brand and want to promote it online?
Or do you want to become an influencer?
If you have the right determination and are ready for hard work, you can do all of this using social media networks. It’s quite hard to choose where to start and what to do, but don’t worry. As long as you know how to access the networks using a mobile or a computer, you are good to go.
Here are some things and aspect you should focus on when you are trying to gain popularity and promoting your brand or yourself:
Set a goal
Before you create an account and start actively promoting, you need to clarify your goals. What it is going to be, depends on how much time you have, what your ambitions are, etc. But make sure that your goal is realistic and reachable.
Create an account
The next step is creating an account. Your profile and cover pictures make the first impression on your customers, so choose them wisely. Of course, they have to be relevant to your account and share the same aesthetics. For example, if you are planning on using minimalistic designs for your page, then your pictures should also be minimalistic and in neutral colors. On the other hand, if you consider that utilizing bright colors is the best strategy to draw attention, then your profile and cover pictures should be in bright colors, as well. As for the biography section, make sure to avoid technical terms and use everyday, friendly language so that your potential customers or followers identify themselves more with you. In addition to this, explain shortly what your business or page offers.
Know your customers/audience
Customer segmentation is one of the most important parts of social media marketing. Who are they? What do they do? What are their interests? You should be able to answer these and many more questions about them because you want to get noticed by the right people. Once you find out all about your target customers, you will understand better how to meet their needs and attract their attention.
Choose the right content
While content selection for your social media page sounds easy in theory, it’s a bit difficult in practice. As already mentioned, your content mostly depends on the characteristics of your audience, for example, age, gender, nationality, etc. For example, if your customer groups consist mostly of the young generation, then you might post some jokes or even memes to attract them. Furthermore, since some people use social networks to find out new information, it might be helpful to post some interesting facts or information. If you want to establish yourself as a beauty influencer, you can publish some facts about skin products weekly and start a series: product for oily skin, product for dry skin, etc. Make sure to choose a specific time for the series so that your followers know when to expect new content from you and visit your page.
Use multiple platforms
Using multiple social media networks at once and integrating your marketing digitally is essential for success. While all social media has similar purposes, you can’t use the identical strategy on all of them. The content you post should be similar, but not the same. For instance, people on Instagram are more focused on pictures, so they are less likely to read long captions. On the other hand, on Facebook, longer captions are more common, and if the topic is interesting, the users will read the post. Different platforms offer different promotional tools, so make sure to make the best out of these opportunities. It also needs to be mentioned that they provide some analytical tools to help you better understand your audience and adjust your strategy accordingly.
Before you start working towards your popularity on social media, you need to understand that you can’t expect too much too soon. It would be nice to create an account and wake up to thousands of followers the next day, wouldn’t it? But unfortunately, it doesn’t happen in real life. You have to work hard and make an effort to achieve your goal, and it may take quite some time. Well, some people have found an easier way to gain real followers, for example, on Facebook by using the service of social providers, like SocialWick, and expanding their reach. Which way you choose to take is up to you and how much time you are ready to invest in promoting your account.
These steps will help you use all the opportunities that social networks offer to increase your engagement and gain followers.