If you have a child in your household, chances are that you have had to switch on to screen time. Especially if your child is at the stage where he/she is starting to learn nursery rhymes, and his ABCs, you have had to come across one particular YouTube channel. Yes, you got it right, we are talking about Miss Rachel.

The preschool teacher who is now a YouTube superstar among kids is the face behind Songs for Littles. Her channel is now a staple, praised for its educational content and brain-boosting activities. But how much can you actually make from children’s content?

Keep reading this article to know how much Miss Rachel makes per episode.

Who Exactly Is Miss Rachel?

Let’s set the scene before we go into the earnings. Miss Rachel, also known as Rachel Griffin Accurso, is more than just a well-known figure on the internet. Before becoming a YouTube sensation, she taught toddlers for years. She has a master’s degree in music instruction from New York University and is a qualified instructor.

Her adventure started in 2019, when she and her husband, Aron Accurso (a Broadway music director) began filming films to aid their child, who was experiencing a speech delay. Rachel came to the realization that there wasn’t a sufficient amount of interactive, high-quality content available online that focused on toddler language development.

Thus, Songs for Littles was born, which is now a blessing for parents and toddlers all around. What started out as a family project is now a big global phenomenon with millions of subscribers, built on fans (both parents and their children alike).

Each episode always crosses billions of views is total, and now Miss Rachel also has a growing fan base across TikTok, Instagram, and streaming apps.

In fact, Miss Rachel has been tagged as the Mister Rogers of this generation by parents. Her content radiating kindness, patience, and education that has a deep personal touch to it.

How Much Does Miss Rachel Make Per Episode?

Now, onto the golden question: how much does Miss Rachel make per episode?

Unlike traditional TV stars who earn fixed salaries, Miss Rachel’s income depends on several streams:

1. YouTube Ad Revenue (AdSense) – Ads shown before, during, or after her videos generate income.
   
2. Sponsorships & Brand Collaborations – Kid-friendly companies pay for partnerships.
   
3. Merchandise Sales – Clothing, toys, and “Songs for Littles” branded items add another layer of revenue.
   
4. Streaming Deals & Licensing – Episodes available on TV apps bring in licensing fees.
   

The YouTube Math

• Creators typically earn between $2 and $5 per 1,000 views depending on ad types and audience demographics.
  
• Miss Rachel’s episodes often rack up 10 to 20 million views each, sometimes more over time.
  

Using conservative estimates, a single episode could generate anywhere from $40,000 to $100,000+ in ad revenue alone.

Now factor in sponsorships and merchandise, and her per-episode earnings could climb even higher. While exact figures are private, it’s safe to say Miss Rachel makes well into six figures per video release.

Why Is Miss Rachel So Successful?

Some YouTube creators struggle to make a dent, while Miss Rachel built an empire. Why? Because she tapped into a very specific niche that parents desperately needed.

Here’s why her formula works:

• Educational Value – Her videos aren’t just entertaining; they’re designed with child development in mind. Speech therapists often recommend her content.
  
• Authenticity – Rachel feels like a real teacher. There are no flashy gimmicks, just genuine warmth.
  
• Replay Power – Toddlers love repetition. One child might watch the same episode dozens of times, multiplying views (and ad revenue).
  
• Parent Trust – Parents are more comfortable letting their kids watch her compared to random cartoons online.
  

This mix of trust, replayability, and universal appeal keeps her views skyrocketing—and her revenue growing.

Comparing Miss Rachel to Traditional TV Stars

You might assume that kids’ TV stars like those on Sesame Street or Blue’s Clues would out-earn a YouTuber, but here’s the twist: Miss Rachel may actually make more per episode.

Why? Ownership.

• Traditional stars often earn salaries paid by networks.
  
• Miss Rachel owns her content, meaning she reaps the rewards of every ad, stream, and replay.
  
• Each new episode continues to generate passive income long after release.
  

It’s like the difference between renting a house and owning one. Rachel isn’t just the performer—she’s the producer, director, and distributor.

How Miss Rachel’s Revenue Keeps Growing

The exciting part is that Miss Rachel’s earnings aren’t slowing down. With billions of views under her belt, her brand is expanding in several directions:

• Books – Many fans speculate she’ll publish educational children’s books.
  
• Toys & Learning Kits – Branded products could soon line store shelves.
  
• Streaming Services – Exclusive partnerships with Netflix, Disney+, or YouTube Kids could add millions.
  
• Live Shows – Imagine Miss Rachel concerts where toddlers sing along in person.
  

Her brand isn’t just a channel—it’s a full-blown franchise in the making.

Parents’ Perspective: Why They Support Her

Parents often describe Miss Rachel as a lifesaver. Unlike mindless cartoons, her episodes teach kids how to speak, count, and interact. Many credit her with helping their toddlers say their first words.

This goodwill fuels her success. When parents trust a creator, they’re more likely to support them through merchandise or even pay for exclusive content. That trust translates into long-term earnings.

How Much Does Miss Rachel Really Make Per Episode?

If we put it all together:

• Base YouTube Ad Revenue: $40,000 – $100,000+ per episode
  
• Sponsorships & Collaborations: $10,000 – $50,000+ per deal
  
• Merchandise & Licensing: Unknown but likely tens of thousands more
  

 A safe estimate? Miss Rachel likely makes $100,000 or more per episode when all revenue streams are combined.

For someone who started out filming videos to help her son, that’s nothing short of remarkable.

Final Takeaway

So, the question remains: How much does Miss Rachel make per episode? The answer is that it is somewhere in the six figures, but money is barely the answer here.

What Miss Rachel creates is a safe and developing space for children that thrives on kindness and authenticity. She ensures that toddlers are getting quality education that will build their moral and learning development. For all parents, she is a trusted friend. And for toddlers, she is beloved Miss Rachel. Truly, she has changed the meaning of children’s entertainment for all.