Mia
Social media is a great tool for growing your business. As you are probably aware, people are spending more time on social media than ever before. According to Statista, adults spend an average of 145 minutes (around 2.5 hours) per day on social networking sites. That’s a lot of time! But how do you get these social media users to become your followers?
It can seem challenging, but it really doesn’t have to be! In this article, we will share some simple ways to help you increase the number of followers on your social media accounts.
To get more followers on social media, here are a few easy steps you can take:
Setting up Brand Identity
Choose the right display picture to represent your brand. People like to see what you look like, so make sure it’s simply telling and engaging! Try setting up a team photoshoot or an action shot of something that represents your brand. Once you have chosen an image, don’t forget to include hashtags to increase visibility and reach more people interested in what you do. Write a compelling bio, and don’t forget to add links to your website and other social media accounts.
Spend some time and effort brainstorming for your username and make sure it represents the business well and is easy to remember. Customize your cover photo with colors that match your brand’s identity, as this will help build a sense of coherence throughout all your social media accounts.
Connect with others
To get more followers on your social media accounts, you need to start by following other individuals and brands with relevance to what you do. If they like or share something of yours, return the favor! Networking and collaborative initiative are vital when growing a business or project.
Share Quality Content
Quality always wins over quantity. If you want to get more followers on social media, the best way is by simply sharing quality content – such as useful tips or tricks of the business. Add value to your customer’s experience on your pages and make it worth their time. Then, people will look forward to what you post; if it’s interesting enough, they might decide to follow you. Sharing engaging and high-quality content is a sure-shot way of getting real followers on any social media platform. Such followers not only follow your page but also engage with your content, adding tremendous value for search engine SEO.
Don’t be selfish! Try sharing content from other people as well – this is a great way to build productive relationships with other businesses in your industry. People love being exposed to new ideas and concepts, so don’t hesitate to share a wide variety of posts – videos, images, infographics, etc.
Use Hashtags Wisely
Hashtags are like a lifeline; they are extremely useful in that they help people discover your posts when searching for related content on any social media platform. Make sure to use relevant ones so that users can quickly discover your page! Don’t overdo it though – using too many tags can come off as annoying, and people will be less likely to take you seriously and follow you.
Write Engaging Posts and Be Consistent!
It’s essential to post regularly if you want more followers on social media, so try posting at least once a day. Research what time frame is best to post within; that way your content can obtain maximum audience reach. Creating engaging posts; opinion polls and quizzes trigger social media algorithms and enhance the visibility of your account. People don’t like following accounts that post for the mere sake of exposure – they need content that is relevant to and engagement of their interests. Keep track of changes in audience interests so you can adjust your strategy accordingly!
Post Pictures and Videos
Social media users love keeping up with anything mildly intriguing. Posting pictures of your office, team, or work promotions can be a great way to get more followers on social media because it shows people the fun backstage aspect of operations! If there’s an event relevant to your industry, try sharing some videos so your audience can feel like you’re including them!
Attend Events and Networking Sessions
Networking is everything in the business world. Going to networking events gives you a chance to meet new people from your industry – so don’t miss out on any opportunities! Meetings like these are great for building connections, allowing you to connect with more people online and offline. There is no better way to get more followers on social media than simply meeting new people and building relationships through the right channels.
Monitor Your Results
Don’t forget that you need to track your results to figure out your strengths or weaknesses and reflect on how you can improve! Monitor how many people follow you and their interests, what types of posts work best for them, and so on. If there’s a specific platform that isn’t working for you, don’t hesitate to sack it and prioritize your most busy platforms. Keep what’s most influential and work on improving the rest step by step.
There is no “one size fits all” model when it comes to social media management. People have different preferences, which entails a stream of unique content – make sure your strategy is personalized and adjusted according to your needs.
Try Getting a Shout-out from Influencers in Your Industry
Sometimes, getting a shout-out from someone can work like a charm when looking to attract more followers. It’s almost like leaving your business card everywhere – relevant users will most likely follow you if you’re recommended by someone or some brand they already trust. This is an easy way of promoting yourself without doing any extra work. Just make sure the person who gives you the shout-out has followers relevant to your business. If they don’t, there is no point in asking them to do it.
Hopefully, you’ve found this guide helpful in brainstorming for your next social media strategy. To recap; quality always stomps quantity. If you want to get more followers on social media, Simply share unique and quality content. People will recognize what you post, and if it’s interesting enough, they will most likely decide to follow you. Don’t be selfish – try sharing content from other people so that others can find out about new ideas or concepts as well. Use relevant hashtags for maximum exposure.Post regularly, but only share high-quality content so as to not spam your followers with unengaging content. Users will organically find their way to you if you perform well, and it’s quite easy to gain more followers on social media once the ball gets rolling!
