Rap mogul Diddy has done what most high profile stars would consider their worst nightmare.
He has leaked his own mobile phone number.
The Bad Boys For Life artist shared his phone number on Instagram in a bid to “connect” with his fans on Wednesday afternoon.
49-year-old Diddy is followed by 15 million accounts and insisted he wants to keep his fellow social media users up-to-date with his schedule.
Diddy – real name Sean Combs – shared: “I’m sitting here and I’m thinking that I’m about to go into this next era of my life. I’m going to be doing a lot of positive things, disruptive things, some things I don’t want everybody knowing about.”
“On the gram, everybody knows about everything, so I want a deeper connection with my fans.”
The New York native revealed he’s purchased a new mobile phone in an attempt to communicate more with his followers.
Grammy winning artist Diddy explained: “I came up with this idea, I was going to get a special phone number that I would be able to give with my family and my fans so everybody is down with the movements I’m about.”
“The team love movement, Bad Boy, black excellence, entrepreneurialism, getting money, vibrations, inspiration, just special unique content I’m going to share on this phone!”
He also told fans that he wanted to meet some of the people he speaks with. The father of six also pledged to create more job opportunities in the community.
“On top of that, I’ll be able to be in communication with y’all, so when I’m in your city, I’ll be able to hit you directly.”
“I’ll be answering questions and accepting resumes, giving information to parties, I’m going to give out my f****** number! (917) 746-1444.”
The former partner of Cassie and Jennifer Lopez ended his message saying: “Reach me there, it’s your boy love, hope you’re having a beautiful day, mwah!’, before captioning the clip: ‘I shouldn’t do this but… Text me (917)746-1444.”
The artist was left inundated with messages from fans in a clip shared to his account.
Diddy’s new venture comes as his ex of 11-years, Cassie Ventura, married her fitness trainer beau Alex Fine. They are expecting their first child in the fall.
Cassie looked breathtaking in a billowing gown with a mantilla veil.
The couple were married by Friday Night Lights creator Peter Berg who served as officiant.