Search Engine Optimization (SEO) is a great way of attracting people to your business online. It uses clever algorithms and backlinking to push your website higher up in search engine results pages. Many SEO companies offer bespoke, legitimate written articles linking back to your page. In theory, it’s as simple as this: the more legitimate links you have directed towards your website, the higher up the results you go. However, it’s not always as straightforward and proper SEO experts or companies will be able to tailor a plan for your business. Let’s discuss the benefits of SEO and why it will be such a key marketing tool in 2021.
Artificial Intelligence Improvements
One thing that has improved rapidly over the last few years is AI. With AI algorithms, such as Google’s RankBrain, the quality of SEO strategy for your website has to be continually improving. These algorithms, though not public, are likely to be including far more detailed analysis when it comes to ranking websites. Things such as user interactivity, click-through rate, time spent on-page, and quality of content are all likely to be analyzed. Your SEO team needs to be aware of these developments to stay on top of the game and ensure they are enlisting all the right tactics to keep your page highly ranked. AI software and algorithms are constantly improving and changing the way technology works but a good SEO company can keep themselves in-line and successful throughout these changes.
Image optimization is the process of adequately tagging, placing, and naming your images so that crawlers can find and rank them better. Google has always tagged and classified images properly and is making more of an effort to use images in the ranking, shopping, and more. You should be using high-quality images with proper alt tags and a customized name that properly relates to what the image is. This is how search engine crawlers will find your images. Image optimization is becoming more and more important to Google and other providers, so it needs to be part of your plan too.
As well as imagery becoming far more important when it comes to SERP rankings, it seems videos are starting to take a bigger portion of the pie, too. Online video has completely changed the way content is consumed in the modern world. YouTube is the biggest platform in the world and has over 1 billion users. Optimizing your YouTube and other video content is going to become more and more important. Again, properly labeling and tagging your video content is key, as is the proper use of keywords on YouTube and other sites. Your video should be tagged with every keyword that could possibly link back to you and your site.
They’ve been a few years in the making, but our artificial assistants Siri, Google, Alexa, and others, are finally starting to change the way people use their devices and search the web. This changes the way people search as they will almost certainly speak differently to how they type, using more words and longer sentences. For example, when typing a search for a bookstore you might simply type “Kansas City Books” and see what comes up. However, if you were speaking to your Google Assistant you may say “Hey Google, show be the best bookstore in Kansas City for crime novels”. You need to consider this with your backlinks and keywords, in this example, you’d include “crime”, “best books” etc.
Another key thing that has changed the way we navigate the web is our mobile phone screens. In fact, more people access the web via mobile than via any other type of device. It makes sense, then, that Google is starting to rank websites based on how mobile-friendly they are. In fact, in 2019 they rolled out mobile-first indexing. In this new technology system, they rank websites based on their readability and accessibility on mobile devices before even checking what the desktop version looks like. There are tools available online to help you check how mobile-friendly your site is and how readable your mobile site is to crawlers. These are now more important factors than ever before, so get checking ASAP.
These are just a selection of the most important reasons that SEO is going to be of huge importance to businesses in 2021. If you haven’t already, get on board with an SEO company to help boost your rankings and increase your business’s customer base. It is certainly a trick you do not want to miss.