Social media is not just a mode of communication now. It has progressed as a marketing tool, one that has the power to offer instant gratification to business professionals. If you are planning a social media campaign, how do you go about it?
Should you only focus on the paid part of the process? Is it just the paid ads that make all the difference? Technically, no. It is all in the strategies you are putting to place. Sometimes, all you need to do is to make conscious decisions.
This article will uncover the best ways to create a social media campaign that converts.
1. Define the Campaign Goals
We can’t stress this enough, but a social media campaign without a goal is pointless. Whether promoting a new product or marketing a new service, your marketing campaign needs to start with a goal.
Some of the common social media campaign goals are:
- To generate brand awareness
- To market a new product or service
- To attract new customers
- To promote customer engagement
- To get customer feedback, etc.
So, before launching your campaign, define what the goal is. An idea about the marketing goal allows you to formulate a better marketing strategy.
2. Plan the Strategies
Once you have shortlisted the social media platform on which s you want to kickstart the campaign, the next step is to plan your marketing strategies.
What kind of content outline do you want to publish? What type of marketing tactics do you wish to implement?
These are some questions you need answers to. Planning the entire social media campaign from the start to the end is crucial. You need a step-by-step content structure to take charge of the process.
An overall framework for the campaign enables you to tailor your content to specific needs. For example, if you are sending out newsletters as part of your social media campaign, you need to have a mailer ready to send to the mailing list.
A well-curated campaign plan with a content framework makes all the difference.
3. Have an Idea of the Metrics
There is no way you’d know about your social media campaign’s metrics if you don’t monitor them. Therefore, you must pay close attention because that determines the effectiveness of the marketing strategies you are implementing.
When implementing new social media marketing tricks, check how they are performing for your business.
Are they bringing new customers? Are they increasing your customer engagement? Are they help you reach a wider audience?
Finding an answer to this question should give you an answer to whether or not your social media campaigns are working or not.
4. Start with Free Online Tools
The internet is like a pandora’s box. You will only get your hands on the best if you are ready to explore the best.
When creating content for your marketing campaign, focus heavily on the visuals, especially for platforms like Instagram and Facebook. If you want to hook your customer right at the start.
But where do you start? To be fair, paid tools and software are abundant on the internet. However, we’d still urge you to start with the free tools. They are highly underrated but have the potential to work effortlessly if you know how to.
Also, take inspiration from existing templates but prioritize customization. You want the final copy or the visual to scream the essence of your brand.
5. Be Patient with your Efforts
A social media campaign isn’t a one-day success story. Besides the odd times when you might go viral with a single post, in most cases, it takes time and a lot of effort to make a difference in most cases.
A campaign might have a start date but defining the end date is a little tricky, especially if you don’t see enough traction right off the bat. If things aren’t progressing as per your content calendar, you must actively introduce changes, which can be a little off-putting.
So, your work is to identify these loopholes and work on them despite going a little off-track. But, again, practicing patience is vital in this case.
The value of a social media campaign is measured by the return on investment. But is it rendering the results as per your campaign’s goals? If yes, you are doing things the right way. We hope this article gives you a 5-step success mantra for your next social media campaign.