Mia
The CBD industry is constantly growing, making now the best time to launch a CBD company. However, it’s important to note that your competitors are many, and they are mighty. The only way to gain a competitive edge is to master the art of marketing on a small business budget.
Many small businesses break the budget on marketing efforts that fail to make any headway. However, with the right tools and strategy, your marketing and sales teams can do wonders. In this article, we’ll discuss some marketing tips that will help your CBD brand reach its potential.
Implement a virtual call center
One of the keys to marketing is providing the best possible customer experience. After all, there’s no better marketing tool than satisfied customers as they’ll do the hard work of attracting new customers for you. The best way to enhance your customer service is to make customer support available around the clock.
Many small businesses use a cloud call center to enhance their customer service capabilities. The great thing about having a virtual call center is that it utilizes voice over internet protocol (VOIP) technology rather than a landline, enabling call center agents to work from home. Furthermore, virtual call centers provide scalability and a much better agent experience than traditional call centers. Indeed, remote teams have much lower turnover rates than traditional contact center support teams.
Another way virtual call center software helps create a better experience for customers and agents is by cutting the time it takes callers to reach the right agent. Furthermore, interactive voice response (IVR) technology acts as a virtual agent, often mitigating the need for human intervention, cutting human error. Furthermore, omnichannel technology enables callers to switch customer service phone calls to social media, your mobile app, and back to the phone line without callers ever having to switch to a new agent.
Create special CBD products for dog owners
Pet owners who are health-conscious often think about their dog’s wellness as much as their own. More and more pet parents are looking for dog foods and other products made from all-natural ingredients.
CBD oils and tinctures provide many of the same health benefits to our furry friends as they do to humans. Many pet owners give their dogs CBD for various purposes. There is anecdotal evidence that CBD products might provide pain relief, and it could even have a calming effect on an anxious pet. Conversely, it might also provide a spark for a pup from suffering from lethargy. Indeed, launching your own line of pet CBD oil could be the smartest marketing decision you ever make.
Use CRM to drive insights into customer behavior
You can learn a lot about how to enhance your marketing strategy from customer information. That’s why CRM software is integral to refining your marketing approach. However, you need an IT infrastructure that makes data integrations easy so you have customer information available when you need it—in real-time. CRM integrations can be an arduous process. However, with the right software offering and cooperation between your IT, marketing, and sales teams, the process is much easier and more efficient.
Marketing is the key to growing your CBD business. With the right marketing approach, your company will be en route to success. Indeed, marketing is a challenge for small businesses in the CBD industry, but you can have as much success as large corporations with the right tools and best practices.
One way to improve your marketing and customer satisfaction is to implement a cloud contact center. It’s also a good idea to use CRM and analytics to get insights into everything from customer experience and agent performance to the efficacy of your marketing campaigns. Furthermore, you can use social media for nearly everything, from providing customer service to connecting with potential customers. With these marketing tips and business tools, your company can outshine its competitors.
