Gone are the days when Instagram was just a cute place to share pictures and videos with your friends. Now, it’s risen to be a powerful global marketing tool where individuals and businesses promote their products.
However, getting that traction in not an easy feat to accomplish. So, businesses have started outsourcing their marketing to Instagram influencers and models with an established fanbase. In addition to paid collaborations, these successful influencers have also started landing jobs at reputed modelling agencies.
The Russian model market is no exception to this. In this article, we have listed the top 10 Russian Instagram models for you to follow. Read on to find out more about their lives, lifestyles, notable achievements.
Russian Instagram Models
It’s no secret that Russian Instagram models are taking Instagram by storm. Yes, they are outwardly beautiful, there’s no denying that. However, these models have worked hard and smart to use this platform to amass a stable follower base. They have then collaborated with international brands and other influencers to establish their name on the internet.
The life of an Instagram model is not easy. There are a million other things which go into the success story behind each influencer’s life; this includes discipline, maintaining a good work ethic, following a consistent lifestyle, endless research on current fashion trends, and mastering the art of posing for the camera.
Russians are known for their impeccable sense of style, clean and bold looks with clothes, accessories, hair and makeup. Instagram has given these women a space to showcase their talent and work with the world.
Top 10 Russian Instagram Models
1. Yana Yatskovskaya @youryani
This Russian model and beauty blogger started her modeling career on Instagram all the way back in 2013 when she was 18 years old. Now, she has amassed a follower count of 751k Instagrammers and owns her very own fashion line @kaya_boutique
Apart from her succes, she got vulnerable on Instagram in 2018 by posting about her stillborn child to support other mothers who were dealing with child loss. Follow this inspiring woman for fashion inspo, and updates on her life and her multiple roles as a model, businesswoman, student, and mother.
2. Svetlana Bilyalova @svetabily
Svetlana Bilyalova is all about fitness and travel. This 30 year old model is known for her appearances on several issues of the reputed Sports Illustrated Swimsuit magazine. After graduating from college, she went on to pursue her modelling career in Los Angeles. Bilyalova has since been featured in advertisements for Jeep and Nike.
In addition to these accomplishments, this influencer-model-actress has over 6 million followers on Instagram and is estimated to have a net worth of $300000! Check her out to follow her on her travels and her rising popularity as an international model.
3. Vika Lopyreva @lopyrevavika
This television presenter, model, actress and blogger has a lot of feathers in her cap, but her most prominent achievement is that she was crowned Miss Russia in 2003! After that, she pursued a successful career in modelling and has also established herself as an actress since 2006.
Her list of achievements doesn’t end there; she was an official ambassador of the FIFA World Cup 2018 in Russia and Expo 2020 Dubai. She has also been featured in several A-list magazines such as Cosmopolitan, Gala, Future Television, L’Officiel, Beauty, Beauty Unlimited, NRG, OK!, and HELLO! Currently, she has a whopping 5.7 million followers on Instagram.
4. Viktoria Odintcova @viki_odintcova
Viktoria “Viki” Odintcova is a Russian model and social media personality. She has expressed that pursuing a career in fashion has always been her dream and has worked hard to accumulate a fanbase across social media platforms like Instagram, Twitter and YouTube. Currently, she has over 5 million followers on Instagram alone.
In her initial modeling days, she was featured in small, lesser known magazines. However, she got her big career break when she was featured on the cover of the June 2015 Playboy issue. She has since posed for various clothing lines, swimwear brands, beauty products and has modelled for magazines like ‘Maxim’ and ‘Sports Illustrated’.
5. Natalia Vodianova @natasupernova
Natalia Mikhailovna Vodianova, nicknamed Supernova, is a Russian supermodel, actress and United Nations Goodwill Ambassador. In 2012, she came in third on Forbes top-earning models list, estimated to have earned $8.6 million in one year. Vodianova was ranked in 2015 by models.com as one of the New Supers in the fashion industry.
She has modeled for Calvin Klein, Gucci, Chanel, Louis Vuitton, and Versace among others, has worked with iconic photographers like Mario Testino and Annie Leibovitz, and has been featured on the cover of several decorated magazines like Vogue, Vanity Fair, Interview, and Elle. In addition to her imprssive professional accomplishments, she also a hude philanthropist.
6. Anastasiya Kvitko @anastasiya_kvitko
Hugely popular for her 112-63-118 figure, Kvitko was initially turned down by multiple modelling agencies for her curvy figure. However, she did not let this deter her spirit, nor did she lose her curves. Instead, she vowed to proudly flaunt her curves and make them her trademark.
She has been nicknamed the ‘Russian Kim Kardashian’ but Kvitko denied claims of trying to impersonate Kardashian and has been quoted as saying “”I like Kim Kardashian but I don’t quite like being compared to her – she is far behind me.” She remains an inspiration to many curvy models around the world and has an Instagram following of 12.7 million.
7. Tatiana Korsakova @tati_vk
Tatiana Korsakova is a Russian model, influencer, socialite, businesswoman and philanthropist. She is married to Russian oligarch Andrey Borodin, with whom she donated £1 million to the NHS to help fight against the coronavirus pandemic. Korsakova has modelled in advertisements for Jaquar cars, Max Factor, and Parah.
She is also the founder of a luxury gym wear brand called Vaara (@vaara_studio) and a skincare brand, Scentiana (@scentiana_beauty). She has 1.1 million followers on Instagram.
8. Olga Buzova @buzova86
Regarded as one of Russia’s most prolific contemporary entertainers, Buzova is a singer, actress, designer, influencer and a major media personality. With a jaw-dropping 23.3 million followers on Instagram, she is the second most followed Russian individual on Instagram.
She was the tenth-highest Russian earner on Instagram and YouTube in 2021, with a net revenue of about $3.3 million from 23.4 million subscribers.
9. Alla Bruletova @bruletova_
An up and coming model, Alla Bruletova has an impressive 1.7 million followers on her Instagram where she mostly posts pictures of her outfits. Follow her to stay up to date with the latest trends in fashion.
10. Sasha Markina @markina
Alexandra “Sasha” Markina is a Russian influencer and Instagram blogger whose Instagram posts range from classy outfits inspo to luxury products and lifestyle to wholesome family content. She promotes new and existing products and businesses, so check her out for quality content.
Also read: Top 17 Black Supermodels Of All Time
As evidenced by the above list, Russian Instagram models are becoming increasingly popular. In addition to their contributions to fashion, these models have also broken through countless invisible barriers and glass ceilings to carve a niche for themselves in this industry. So, if you’re looking for influencers to follow, do check out these models’ awesome content.