When working on a successful marketing campaign, you want to make sure you are getting the best value for money. As a result, you want to make sure that your marketing campaign is as successful as possible at every stage. In this article, we will be providing you with insight into some of the top digital PR campaigns and how a similar campaign can benefit your business.
Legos Rebuild The World
When looking at successful marketing campaigns, you want to make sure that you are not only creating content that is shareable, but also content that connects to people. One of the many marketing campaigns that did this is the rebuild the world Lego campaign. With the use of a digital pr agency, you can replicate this success and create content that works for you to perfectly showcase your business as a whole.
Air BnB With User Generated Content
In addition to the use of shareable content, several other campaigns rely on user-generated content to make it stand out above the rest and market their business as a whole. Air BnB is a primes example of this. With user-generated content at the forefront of the campaign, they created an effective campaign that not only had a personalised touch but also content that people will want to share. With the help of paid social and PR through an agency such as Absolute Digital can help to generate this content and put together a completely successful campaign.
Gillette’s The Best Men Can Be Campaign
Another campaign that proved highly popular when it came to reaching target audiences is the Gillette campaign. This campaign was designed to speak on issues that are important to men such as mental health whilst perfectly showcasing the 30 years of experience that this company have in providing men’s shaving items. This is the perfect blend of a marketing campaign and shareable content that has proven very profitable when it comes to reaching target audiences and showcasing the brand in a positive light. In addition to this, the PR campaign also provides a hashtag, allowing people to interact with the brand across their social media.
Spotify Unwrapped Marketing Campaign
The final campaign that has proved highly successful when it comes to marketing their business is the Spotify unwrapped campaign. With the ability for users to see all their most listened to artists as well as encouraging them to share, this has become a popular part of using the app for so many. With a summer event as well as an event at the end of every year, there are several ways that this marketing campaign has been used to not only promote the app but also used to promote several different artists.
With this in mind, there are several ways that a digital PR agency can help you to grow traffic to your website and improve the visibility of your company online. Which of these techniques for a successful campaign will you be using to market your business?