In this ever-changing digital world, having a website is essential. Whether you are a freelancer, an artist, or a budding entrepreneur, having a website can help you reach millions of people all across the globe. As an artist, you can alert your fans of new work, tour dates, or direct them to purchase merchandise. As a freelancer, you can gain clients and promote your skills. And if you are starting a company, selling your products online is the perfect way to keep costs down and target your audience specifically. To have your website succeed for whatever its purpose is, you need to have an attractive, fast-loading, user-friendly web design. With many drag-and-drop website building tools available, creating a website can be a breeze, but creating a well-designed site can be challenging. Here are some expert tips by Atlanta web design company to help you design the website of your dreams.
Plan It Out
As the old adage goes, failing to plan is planning to fail. Planning helps you build the website you envision. Not planning will likely mean you fall susceptible to the constraints of a template or a bland-looking website. Consider the pages you want on your website, how you want people to be able to navigate it, what content you want to be seen by your viewers. Also, think of a color palette; this is key if you are promoting a brand with an established logo. Consider what content you want to use and what information is relevant to your website’s visitors.
Avoid Generic Content
Stock photos and overused phrases have flooded the internet. Avoid using such content as it fails at marketing your work. Whether you are an artist, freelancer, or company, you want to keep what makes you special. So you should know that stock images do just the opposite of that. Use real-life images to bring out your individuality through your website.
Search Engine Optimization
Your website won’t be complete without Search Engine Optimization (SEO). SEO helps your website appear at the top of search results when people use search engines with keywords related to your field. Having your website be properly optimized for search engines can be more complex than it first appears. Oftentimes, even those who create their own website will consult a professional to help with SEO. But, as seen from the website design expert at AaronKnight.com.au states that hiring a professional can ensure that your website is both well-designed and appropriately optimized. Keep in mind that SEO is an ongoing endeavor and not a one time process.
Link Your Social Media
Your social media presence can be just as important as your website. Your website should help visitors find you on whatever platform they frequent the most or prefer. You can add links to your social media to your website footer to make sure they are accessible from any page your visitors navigate, too. Use the social media platform logos to help your visitors recognize the link easily. Be sure to link all the most popular platforms.
Navigation and Call To Action
Those who visit your website need to be able to find the content they are looking for quickly and easily. Consider what your visitors will want or need and design your website accordingly to make sure they can navigate the site seamlessly. While designing the navigation tools; menu bar and various links, keep calls to action in mind. Calls to action help make your visitors move from just browsing to actually taking steps to engage with you. This can include a form for quotes or links to points of sale.
Opt for Mobile-Friendly Designs
The vast majority of people browse the web from their phones or tablets. Making sure your website is mobile-friendly is essential to making sure it’s experienced as you intend it to be. Also, consider making your website data-friendly and don’t use much data to load. This includes optimizing your media for websites.
Creating a website has never been easier, but creating a well-designed website is no simple endeavor. There are a lot of factors that go into making a website and the key is appropriate planning. While ready-to-use templates can have you launch your website in minutes, hiring a pro can make sure every little detail is considered and it can be quite affordable as well. If you do take on the website design yourself, make sure to plan it out, avoid generic content, and optimize it for both mobile users and search engines. Be sure to link your social media and keep your website unique and free of generic content.