What Makes a Trusted Agency?

When you are looking for a brand agency, you want one that you can trust. After all, agencies that can be trusted tend to do a better job. So, what makes a trusted agency? Let’s take a look!


When you are looking for a branding agency, you want to select one that has experience. Branding is a difficult thing to get right. The agencies that do not succeed will never stay in business all that long. As a result, when a company, including Herman-Scheer, has been in business for many years, you know that they have delivered successful projects for their clients.

Remember, you are free to ask the branding agency as many questions as you want about their experience. Do not be afraid to ask for examples of the work that they have carried out in the past. If you can, ask for jobs that they have carried out which would be similar to your business.


While it can be tough to find reviews for branding agencies online, they will still receive feedback from their customers.

A trusted agency is going to be more than happy to share any feedback that they have received over the years from their clients. If an agency doesn’t seem to be too thrilled about sharing feedback that they have received from their clients, you can’t help but feel that they are trying to hide something.

Can bring ideas to the table

A trusted agency can bring ideas to the table. Their job is all about idea generation. 

Trusted agencies will be able to listen to what you want from your business and make suggestions on how they can help you out. 

The best agencies tend to bring unique ideas to the table, and they are more than happy to provide examples on why they believe that their ideas are going to work.

No afraid to say no to your suggestions

There are some branding agencies out there that will just go with whatever a client suggests. This is not the way to do things.

If a branding agency is willing to say no to any suggestions their clients have, then you know that you can trust them. No branding agency will try to implement methods that do not work,or will not deliver ‘bang for the buck’. It isn’t in the interests of the agency, and it is not in the interests of the businesses that are working with the agency.

If a branding agency is saying yes to absolutely everything, then you have to wonder whether all of your ideas are brilliant or whether the agency is not going to be doing their job correctly.

Easy to contact

Branding is such an important component of running a business that you need to ensure that the agency that you are working with is always going to be easy to reach. If you need to ask them questions about your campaign, then you have to be able to pick up the telephone and give them a call. Or, at the very minimum, be able to drop them an email and expect a fast response.

Agencies that are tough to contact will never bode well for a quality branding campaign. This is because you will not be able to quickly react to any changes in the market. Quite often, many of these companies that are tough to reach are difficult to contact because they are overloaded with clients. This means that you cannot trust them to give your business the attention that it deserves.

Remember, finding a trusted agency is not going to be easy. However, for the good of your business, it is important that you put in the time to find an agency that you can work with

Written by George K.

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