A hologram of the late Grammy winner singing Whitney Houston is facing serious backlash.
BASE Hologram has announced that it has created a touring hologram of the star.
An Evening With Whitney: The Whitney Houston Hologram Tour will travel the world in 2020.
But many fans feel that that the much missed musician, who died in 2012, should be allowed to rest in peace.
The tour is a partnership between BASE Hologram and the Estate of Whitney E. Houston.
It will start in Mexico on January 23 before moving onto dates in England, Scotland, Ireland, The Netherlands, Belgium, Switzerland, Germany, and more.
It will eventually reach North America in the fall.
Despite the tour being planned for so many cities around the world, the majority of her fans are unhappy the singer’s likeness being used in such a way.
“Utterly disrespectful and disgusting,” one fan wrote on Twitter. “Let the greats Rest In Power. Shameful they’re using her name and likeness for this. An evening with Whitney? “That” is NOT Whitney Houston. I’m sorry Nippy, you deserved better.”
“This is so disrespectful. Please don’t make me work after I die,” wrote another.
“This is garbage. You can’t even be dead in peace without people trotting out your likeness and voice out for a dollar in death,” said one social media user.
But despite the negative response both BASE Hologram and the Whitney’s estate are going full steam ahead.
“A hologram show is all about the imagination and creating a “wow factor” that extends to an incredible experience to enjoy for years to come,’ said Whitney’s former manager and president and CEO of The Estate of Whitney E. Houston, Pat Houston.
“Whitney is not with us but her music will live with us forever. We know we made the right decision partnering with BASE because they understand how important it is to produce a phenomenal hologram.”
Choreographer Fatima Robinson will produce the show which will feature a live band and back-up and dancers.
Whitney passed away at the age of 48 from an accidental drowning in a Beverly Hills hotel in 2012.