Whether you’re a business owner who has had to tighten their budget or new to e-commerce entirely, you should know the resources available to make your life easier. There’s a wide range of free and affordable techniques you can use to market and enhance your online store.
Read on to hear advice that can help grow your business regardless of your budget.
Take Advantage of Discounted Tools
If there’s room in your budget, you should exploit any promotions on business software. These tools help you analyze your competition and polish your approach on different eCommerce platforms.
If you’re unsure where to snag a deal, try looking at guides that break down the benefits of tools that interest you. You may also look for guides meant specifically for whatever platforms you sell on, with perks such as discounts included in the guides. For example, the Jungle Scout discount from Project FBA is part of a guide meant to aid those who use Fulfillment by Amazon.
Depending on your chosen platform, other organizations may give you discounts as a seller.
Market for Free on Social Media
Paid advertisements aren’t the only way you can attract new customers. It’s a necessity these days to have at least one active social media account for your business: approximately 74% of shoppers make buying decisions based on social media.
Pinterest, Facebook, Instagram, and Twitter are all excellent choices for building your online presence. Social media also gives you more varied engagement with your customers. Analytics from platforms such as Instagram let you learn more about your audience and what content they like from you; use the insights you gain to tailor your storefronts and techniques.
Run Promotions and Sales
It may seem counter-intuitive to decrease the cost of your products when you already have a low budget, but sales can be an opportunity to attract a new set of customers. Coupons, promotions, and special deals make your products more enticing since customers feel like they’re making a smart purchase.
As a bonus, customers are more likely to share your store with friends and family if they feel your sale is too good to pass up.
De-Clutter Your Website
Polishing your main website can help you save money, freeing funds in your budget to allocate elsewhere.
First, take unnecessary features off your website to increase loading speed. Most visitors will only wait a few seconds for your site to load before becoming disinterested. The bounce rates lead to a loss of sales.
Second, you may be paying for features and services you don’t need. By strictly re-evaluating what your site really needs, you attract customers and decrease fruitless investments.
Study Your Niche and Target Audience
Though there are many helpful analysis tools that you can subscribe to, you only need to invest time to become familiar with your niche.
This is where social media marketing can be beneficial. Your posts offer a direct view into what exactly draws customers into your business. You can also observe the accounts of other businesses in your niche to make your page more effective.
The Takeaway—A Tight Budget Doesn’t Have to Limit You
Low budgets can feel constricting or like they’re slowing your growth, but they provide an opportunity to develop essential aspects of your business. There are already countless free or affordable tools at your disposal to increase your sales. Using what’s available to you builds a strong foundation for your business that will remain once your budget expands.