Search engine marketing companies are in high demand in the modern day, because people are realizing that they simply can’t do all of the work for their businesses when it comes to online presence. What is SEO? Search engine optimization is a way of making your website more desirable to rank in search engines such as Google (the world’s number one primary choice when it comes to search engines out there). So, what are some of the best SEO practices for search engine marketing companies? In this article, we’re going to get into a slightly detailed summary to show you just what these agencies do to increase your businesses revenue, and online persona.
Long Keyword Chains, Short Keyword Chains
Any marketing agency, like Golden Gate SEO, will tell you flat out that keywords are the most important aspect. While this is particularly true, it’s also important that keyword optimization is done in order to ensure that keywords and phrases are not overused. Many agencies will use tools such as Google AdWords Keyword Planner to get a list of your keywords you want to be on the top of search results for. You want to search for something that doesn’t have 4 billion websites out there with the same search term (more times than many, the older company will ALWAYS outrank you). You can however search for low comp terms that are frequently searched.
Every month your search results and keywords are analyzed. If you don’t have enough people searching for this term, then Google’s Keywords will only show a dash. You can choose to make your website a “no-competition” website by utilizing these keywords, but it’s very important that you don’t want them to be the only ones on there. This will give you top results for a certain key phrase, even if you’re only in the top 10 or 20 of another keyword set.
Not everyone knows HTML, and if you’re one of those people it is perfectly okay. However, it’s very important in the terms of having headers for various articles and sections for your site. From H1 to H6, your H1 tag is the primary ranking tag. That H1 tag needs to include your primary keyword. They recommend that it be nothing more or less than that.
You need to make sure that your page’s primary title or landing page title shows up on the Google results. Usually, this is your business name plus your primary desired choice of keywords.
Meta descriptions will show up on google search results. You want to use words that are not only containing your keywords, but also you can (along with the common keyword for your H1 tag). You want to make it not be too punctuated. And completely avoid exclamation points, as search engines will assume your page is spam and won’t give you the results you desire.
Alt for Images
When you have images, you want every single image to have an alt description, and there is perfect explanation for this. Search engines don’t even see your images, so if you have alt text, they will see that the image is there, and label it accordingly. Using your keywords carefully in this will help a lot as well.