Customized products: the newest trend
Every customer is a unique entity, and therefore, as a market leader, every brand endeavors to appeal to each customer in a more customized manner. Possession has been a human’s most basic tendency. What started with cattle, land, and marking territories has ended up extending to every property in general. However, customers do realize that every item they buy doesn’t come customized. A large section has started questioning if it is worth their penny!
The option of customization gives the person a way to mark territory. It provides the person with power over a thing, which they can then call their own. After all, who wouldn’t want to buy a product with their initials on it?
Customized products have gathered a massive market due to the primary emotion of belongingness that they inspire in everyone. A study conducted by Deloitte confirms that 36% of consumers prefer customized products. Out of this, 20 % did not mind paying a little extra for a product exclusively designed and produced for them.
A customized product is always satisfying to a customer since it is a product specially made for them. Thus, personalized products are a strange market for you to tap in too! Confused about how to get there? Read on!
Why is customization the king?
1. Personalized products:
Customization gives the power of designing a product to the customers. A customer sits and shapes the product according to what they fancy. They can decide on the color, material, print, name, shape, size, etc. while customizing. This makes their shopping experience more intriguing.
2. Develop a network of loyal customers:
Customized products have a huge fan base, and if a company delivers customized products. Personalized products are the way to a customer’s heart. Companies like Custom Gear Australia have developed an incredibly sophisticated portal to suffice all your customized product needs, which can later be used into gaining business.
3. Millennials are the real MVPs:
Millennials have a habit of spending, and most of their purchases are made online. They are mainly attracted to customized products, and most millennials are willing to extend their wait period for it.
4. Make products more attractive:
Customized products are more beautiful than any other offerings. People like to include customized products in their lifestyle. Be it hoodies, diaries, caps, hats, other clothing accessories, umbrellas, etc.
5. Increase sales:
Custom products have the most loyal fan-base. Customization helps deliver the customers what they exactly want. One out of every five shoppers is willing to pay 20% extra for personalized products.
6. Offer bulk customization:
Making customized products in bulk is an easy way to cut down costs and appeal to masses. This also ups the sales. For example: providing bulk products for office executives, students, etc. will increase sales and marketing both.
7. Easy marketing:
Since custom made products have a vast market and less competition, it is easy to attract customers. Custom made products are anyway a prized possession for their owners.
8. Cuts cost:
Personalized products mean a company doesn’t have to spend on a designer, or in brainstorming about any new products. The consumer already has an idea of what they want; all the company needs to do is make it.
Custom made products are in high demand. Luxury brands these days are molding themselves according to the needs of their consumers. Gone are the days where customers bought bulk-made products, now they want products to be designed for them. Always remember, a customer will choose a product that vibes with their taste.