Christine Haveford
Hooray for diversity!
Missguided has finally introduced a new range of ethnically diverse mannequins.
The figures include stretch marks, vitiligo, freckles and a model wearing a headscarf.
Just a few months ago the popular fashion retailer refused to airbrush out stretch marks in campaign images.
The mannequins will feature at its stores in Stratford, London and Bluewater, Kent.
One mannequin has the distinctive marks of vitiligo, the same skin condition as supermodel Winnie Harlow.
Shoppers quickly picked up on the move and took to Twitter to praise the retailer.
Athough some were disappointed the retailer hadn’t made the mannequins in a range of sizes.
‘Shame they haven’t shown different shapes and sizes though!’, one person tweeted, while another added: ‘Where’s the melasma one so I can relate? The mannequins are all slim, thin and size 8’.
The move is part of the brand’s ongoing #MakeYourMark campaign, which was launched in December 2017.
The movement encourages people to embrace their bodies and not conform to the mainstream idea of ‘perfection’.
Missguided’s move comes a few months after a study published in the Journal of Eating Disorders found that the majority of UK mannequins were underweight.
‘The body size of mannequins used to advertise female fashion is unrealistic and would be considered medically unhealthy in humans,’ it stated.
