Since the focus of the Industrial society diverged from mere production for the necessity to production for variety, a number of significant changes have occurred. The most noteworthy change has been an increased focus on the product’s packaging apart from the product itself. The outside appeal of a product needs to be constructed so that the consumers shall be forced to buy these products.
This focus on packaging and the outer appeal of the product has led many brands to find remarkable packaging solutions that are unique and visually appealing but are cost-friendly. Additionally, the packaging has to be opted out rather carefully to make it coherent with the product’s persona. In a nutshell, when trying to quantify the packaging needs of companies, packaging solutions should have the following characteristics:
- Visually appealing, in terms of the box packaging as well as the prints on them
- Should be coherent with the nature of the product
- Should be able to formulate a brand identity through various elements incorporated in the print as well as the packaging
- Should make the product stand out amongst other products of the same nature when placed on display shelves
- It should be budget-friendly
- Should be produced in good quality material to satisfy the customer concerns when trying the product out
Packaging Republic is a packaging and printing provider that provides companies with good packaging solutions and great prints. They ensure the clientele that all of the aforementioned characteristics required in a particular packaging solution shall be achieved through their services. The company does not render its services workable only in the case of some products and industries. It provides packaging and printing solutions for almost all the industries i.e. food and beverages industry, the apparel industry, the beauty and cosmetic industry, and the industry for luxury items like fragile machinery.
The company has a well-trained and befittingly formulated creative team that is responsible for dealing with the clients first-handed. The client initially informs the creative team all about their product and their company. This is followed by the team providing free assistance to the client regarding the type of packaging box they should opt for or the kind of printing they should have on the box. Such service is provided by accessorizing the research abilities taught to the creative team members in their training periods. After this, the client is provided with a prototype of their packaging solution before producing it in bulk.
The customer relation services and prioritization of the client’s satisfaction distinguish the company from other packaging companies. If the clients are not gratified with the design prototype provided to them, the company has an unlimited revision policy. Hence, the clients can ask for a plethora of revisions until the creative team can fully satisfy the customer demands.
The company’s box suppliers can manufacture the approved design in quality material and perfect shapes and sizes. The customer is set free of all the concerns regarding the end product in terms of its style, size, and material.
The printing team also ensures quality end results. The in-house printers are high quality, making use of quality ink and other resources to make the printing clear and long-lasting. The graphic designers associated with the Printing team are also up-skill members excelling in putting forth creative and new ideas for design ideation in accordance with customer demands.
A firm ‘Quality check’ policy after the final production in the company is what makes the delivery of the final products to the clients impeccable and flawless. Such a result can also be validated when reading the customer reviews on the company’s website with one client stating:
“Their packaging exceeded my expectations. The packaging material, color, and printing quality are all excellent. Would strongly recommend to anyone”
The clients are also set free of the concern as the company provides its services all across the United States. The clients no longer have to order units in bulk to put in the order since the company also takes orders even when the units are below 500. Some of the noteworthy and exciting features in the packaging boxes provided by the company will be discussed further on.
WANT A SNEAK PEAK OF THE PRODUCT?
Sometimes when a product is displayed on the display shelf, and the customers read some very interesting features regarding the product, they feel this dire urge to have a little sneak peek of what the product actually looks like. This makes the customers feel like they have autonomy over their choice of what they are buying and completely satisfies any concerns or hesitations they might have before purchasing the product.
The company provides an innovative yet visually appealing packaging solution to the aforementioned factors. That solution is known as ‘windows’, which are assimilated in the packaging design to provide the customer with a sneak peek of the product.
One of the latest examples of the prior mentioned packaging design in the company’s stock is that of the candle Boxes with windows. All the companies associated with candles have a different style that needs to be displayed to the customers so that they are able to grasp the uniqueness of the brand and their production of candles. Through the provision of candle boxes with windows by the company, the clients can achieve a lot.
A sneak peek of the actual candle placed inside the box can serve as a good marketing and branding strategy for the clients. That is because initially, it shall retain a different brand identify amongst all others through the nature of the product inside. Secondly, they can satisfy all the concerns like what if the candle inside is not really how it looks on the box. Lastly, the box windows give a somewhat classy perception of the product inside to the customers.
Another feature of the ‘window’ design incorporated in the box packaging is that of an increase in the level of trust the customer has regarding the product. For example, the eyelash boxes provided by the company have details and characteristics of the product printed on the packaging. In addition, there is also a window in the eyelash box. It serves to validate the accuracy of the details provided on the box. Once the customers can see for themselves the actuality of the product, they are more likely to trust it. This trust leads towards the customer eventually buying the product.
Hence, we can establish that this ‘sneak peek’ phenomenon catered to by the ‘window’ style design ideation incorporated into the box packaging has a manifold impact. These impacts prove to be rather advantageous to the clients seeking a suitable packaging solution that is meant to increase their sales.
HOW TO CURATE AN ENGROSSING UNBOXING EXPERIENCE?
Some products do not require a packaging solution that provides a sneak peek into the product. The specialty of these products lies in their complete mystery and concealment. That is because the product is supposed to put the customer in awe through the experience of ‘Un-boxing’.
To cater to the packaging of products requiring such unique un-boxing experiences, the aforementioned company is providing design ideation and the production of custom box inserts.
The creative team forms these custom box inserts keeping the value and perception of the product amongst people and the expectations of the customers regarding the unboxing experience in mind. These box inserts are the perfect packaging fit for your product of it has a lot of parts.
The box insert packaging, provided by the company, comes in various materials, from paper to cardboard to foam. The structural design is made so that it fits perfectly with all of the parts of the product present in the box. Apart from it, charming prints outside the box make the visual experience even more beautiful.
An added advantage of these boxes, apart from providing a good unboxing experience to the customers, is that of extra protection. Insert boxes ensure that all the parts of the product are safely secured to their respective places. Hence no matter how much the external pressure disturbance is either during the transportation of the product or the general handling of the product, it remains safe and sound in its packaging. Hence, insert boxes can also prove beneficial when the delivery and packaging of fragile products are concerned.
PRICING ALONG WITH QUALITY:
When reviewing such exceptional packaging qualities provided to the customers, one of the fundamental concerns shall be that of pricing. There is a common perception that with the increase in the beautification of the packaging, the price also increases. But that is exactly why the Packaging Republic seems to be the finest choice. The company is able to provide their clients will all these unique characteristics of packaging by going the extra mile, yet the price remains the same. These prices, therefore, coincide with the budget of the clients, and hence, a long-term clientele is secured by the company. Clients associated with small startups are also concerned with the fact that they will be provided with such packaging characteristics when ordering fewer units. That is because other companies only provide these packaging characteristics when units are ordered in bulk. But with the company in question, the customers also do not have to worry about fewer units associated with limited packaging characteristics.